Pozruh is a fashion label with a positive green approach. Pozruh means a True Soul in Kashmiri. The brand brings you a collection of effortlessly cool sustainable fashion, using natural organic fabrics such as Hemp, handloom denim and up-cycle techniques. At Pozruh we are considering various impacts that the fashion industry is making in today’s world by creating handmade, handcrafted products that are socially conscious, environmentally conscious and ethical.
Pozruh strongly believes in creating a system which help artisans and highlights Indian crafts and textile heritage. By supporting artisanal practices, we add more value to our product which also helps us support communities and reduce our carbon footprints.
Pozruh was founded by Aiman sabri on the belief that Fashion is fun, beautiful, radical, a rebel, with freedom & with free speech. We just added layers of Ethnicity, Sustainability & Transparency to it. Become part of Pozruh story and together we can make a better choice of how we shop; for our planet, for our people.
Label Pozruh is the brainchild of Aiman Sabri, Founded in 2019. With a Master’s degree from London college of Fashion in Fashion & The environment Studies and Under Graduation from NIFT Delhi in Knitwear Design, Aiman has since spent a lot of time researching and studying the aspects of sustainable practices in the fashion industry. With the growing interest in Eco fashion and as a designer; Aiman wanted to use ‘The power of fashion to make Eco cool’ and encourage people to shop with a conscience. Thus, Pozruh was launched. Label Pozruh was also selected as a finalist at the Circular Design challenge award at LFW 2019 and it has rapidly grown ever since.